Jan 31 - Feb 2, 2023 | Las Vegas, NV
Jan 31 - Feb 2, 2023
LAS VEGAS, NV

2023 IBS Sponsorship & Advertising Opportunities

How do you stand out from the crowd at the industry’s largest show? We offer a variety of marketing opportunities available for companies big or small, and new or old. Let us help you stand out!

Print Advertising

IBS Official Show Guide
IBS Official Show Guide

The IBS Official Show Guide is the source of information for IBS exhibits and educational sessions and is used by nearly all IBS attendees. Estimated circulation is 45,000.

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People looking at a map
Design & Construction Week Fold-Out Map

The DCW Fold-Out Map will provide attendees with a useful, easy-to-read detailed map of the Las Vegas Convention Center.

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Pre-Show Planner cover page
IBS Pre-Show Planner

NEW to 2023! Learn more about marketing opportunities in our Pre-Show Planner.

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IBS Credential Mailer

Pre-Registration Credential Mailer Packets
Pre-Registration Credential Mailer Envelope

The Pre-Reg Credential Mailer Envelope contains the materials attendees need to gain access to IBS events.

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Credential Mailer Exhibitor Coupons
Credential Mailer Exhibitor Coupons

Exhibitor coupons are effectively used to promote product launches, booth giveaways and drive traffic to your booth.

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IBS Passport
IBS Passport

The IBS Passport is included in the Pre-Registration Credential Packet and distributed at the Show with an estimated print run of 35,000.

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Sponsorships & Signage

Man wearing lanyard
IBS Attendee Lanyards

Your company can sponsor the lanyard worn by thousands of IBS attendees! This sponsorship is certain to call attention to your company and draw additional buyers to your booth.

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Lanyard
IBS Exhibitor Lanyards

Proudly display your company on these lanyards, which are exclusively worn by exhibitors.

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Close-up of a badge
IBS Attendee Badges

Place your company’s message directly on both sides of the IBS attendee badges.

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Person looking at show bags
IBS Official Show Bags

The Show Bags are placed in prominent locations and are picked up—and then reused—by thousands of buyers, resulting in tons of exposure during the Show.

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Banners & Signs
Show-Site Banners & Signs

Show-site advertising is a proven way to increase traffic at your company’s booth. Banners for all budgets, large or small exist.

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LVCC Wall Graphics
LVCC Wall Graphics

IBS is offering banners that can be applied directly onto wall surfaces at the LVCC.

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Example of floor graphic
IBS Exhibit Hall Entrance Floor Graphics

IBS is offering various floor graphic bundles outside the exhibit hall entrances (52" x 52" pattern). Be the last message attendees see before entering the exhibit halls!

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Rotating Smart Kiosk
Rotating Smart Kiosk

These new four-sided, rotating, lighted cubes will definitely draw attention.

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Meterboard
IBS Meterboards

Reach your audience everywhere!

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Registration booth with computer stations
IBS Registration Sponsorship

As the IBS Registration Sponsor your message is in front of ALL IBS registrants.

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Entry form and information about treasure trail
IBS Treasure Trail

IBS attendees receive the Treasure Trail card and are encouraged to enter to win daily cash prizes.

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Shuttle Bus Signs
Shuttle Bus Advertising

A great way to get your company’s message out all over Las Vegas is to advertise on the shuttle buses. All prices include production and installation.

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Shuttle Bus Headrests
Shuttle Bus Headrests

IBS shuttle buses offer two color headrest-marketing opportunities. The headrest image consists of an 8” X 8” area.

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Hospitality Rooms
Hospitality Rooms

Located in the convention center, these rooms provide a quieter space to meet with clients, conduct focus groups, relax off of the show floor, showcase new products, etc.

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Events & Exhibits

Audience sitting in dark auditorium
Opening Ceremonies Sponsorship

The Opening Ceremonies are the single-largest event held during IBS/DCW with approximately 4,000 people attending.

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Performers on a stage
IBS House Party

Exposure is seen as one of the most valuable exhibitor opportunities at the Show. The IBS House Party is the ultimate way to make your company the center of attention!

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People dancing at a bar
IBS Young Professionals Party (YPP)

Vegas is about letting loose and having a good time. The IBS Young Professionals Party is the definition of that! Now your company can be the life of the party with this unique sponsorship package.

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Band performing
DCW Closing Concert

More info coming soon!

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Group of men and women, standing side-by-side, smiling
Best of IBS Finalists

Be your best at IBS! Stand out from the crowd with the Best of IBS Finalists marketing package.

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Man on stage speaking to audience
IBS Education

At the last IBS, education attendance was estimated at over 20,000 for the 100+ unique sessions we offered.

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ibs store
IBS Store

The IBS Store is one of the major destinations for IBS attendees and will be located prominently in the Central Hall Concourse.

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Press Room Food Functions
IBS Press Room

Get your brand in front of the press by sponsoring the food functions in the shared DCW Press Room, OR supply thumb drives to the registered press at DCW.

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IBS Zones

Audience watching a male presenter
The Building Zone

The Building Zone was visited by more than 6,000 attendees last year. The 2023 Building Zone will again provide industry-best expertise for building more durable, energy-efficient, higher-quality homes.

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Men looking at products
New Product Zone (NPZ)

The New Product Zone is favorably located at the entrance to the exhibit hall. This means that attendees can learn about your new product before they visit other booths. Stand out from the competition and display your product at the New Product Zone!

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People walking around exhibit booth
Startup Zone Sponsorship

This IBS show floor destination in the West Hall will feature the most innovative startups in residential construction and development. 

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Centrals @ IBS

Remodeling Central
Remodeling Central

An NAHB Remodeling Central sponsorship provides you with unparalleled access to the key decision makers in this industry—and their impressive purchasing power.

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Custom Building Central
Custom Building Central

Year after year, single-family custom builders are the largest group of attendees at the IBS, with approximately 6,000-8,000 in attendance. 

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Sales Central
Sales Central

Sales Central is the place where custom builders, developers and remodelers come together with sales managers, marketing directors, sales and marketing consultants, real estate agents and others in the marketing business.

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55+ Central
55+ Housing Central

55+ Housing Central is the core of 55+ activity for attendees who are actively involved in developing communities for the nation’s boomer marketplace.

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The Design Studio
Design Central

Design Central offers engagement opportunities with the powerful design niche within the home building industry—the specifiers. Your company will capture crucial mind share with residential design professionals.

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Multifamily Central
Multifamily Central

Capitalize on the strong multifamily market by connecting with the powerful audience of apartment and condo developers, builders, owners and managers at IBS. 

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People mingling at PBEC
Production Builder Executive Club

Exclusively for top 200 US Single Family Homebuilder executives (Director level or higher), the Production Builder Executive Club (PBEC) is an access-restricted networking and programming lounge used by hundreds of the biggest builders at the show.

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Digital Advertising

LVCC Digital Network
LVCC Digital Advertising

Advertising on the ever-present LVCC digital network gets your images on the two massive screens in the West and Central Halls, including the new 10,000-square-foot digital screen in the West Hall atrium.

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IBS Mobile App
IBS Mobile App

Over the last two years, the IBS Mobile App averaged more than 2.9M screen views and was used by nearly 20,000 attendees per year.

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IBS Product Email
IBS Product Email

The IBS Product Email is sent to IBS attendees four times before the Show.

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‘IBS Alert’ Email Announcements
‘IBS Alert’ Email Announcements

NAHB sends out multiple IBS Alerts before the Show. The Alerts announce a recent development or can promote highlights of the upcoming Show.

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IBS Industry Tracker Email Newsletter
IBS Industry Tracker Email

The IBS Industry Tracker email is a digital marketing opportunity with widespread distribution to 108,000+.

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IBS daily email screenshot
IBS Show Daily Email

An email will be sent each day about the Show and the daily highlights. You’ll be able to place the only advertisement into the middle of the daily email.

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IBS daily exhibitor email
IBS Show Daily Exhibitor Email

An email will be sent each day of the show that contains messages from a maximum of six exhibitors promoting what is happening in their booth that day.

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Exhibitor Communication Email
Exhibitor Communication Email Advertising

Include your ad in IBS Show Management emails, which communicate important updates/announcements to exhibitors.

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Targeted IBS Registration Confirmation Email
Targeted IBS Registration Confirmation Email

Reach attendees from your targeted audience at the IBS by including a banner advertisement in a confirmation email.

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Screenshot of buildersshow.com search page
BuildersShow.com Site Search

A majority of our users access the website via their mobile phones and advertising has been cut to a minimum so our users can find what they need on the site easily.

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IBS Attendee List Rentals

Direct Mail and Email Marketing
IBS Attendee Pre-Show & Post-Show Direct Mail & Email Lists

You can get your company’s message in front of pre-registered IBS attendees before they arrive in Las Vegas by using a pre-show direct mail or email list.

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Video Packages & *A-La-Carte Options

Woman interviewing man on camera
New Product Zone Video Package

Capture the moment when your new product is seen by the industry at IBS!

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Cameraman filming man in safety gear
*Exhibitor Marketing Video

Just need an Exhibitor Marketing Video and nothing else? No problem! You can simply purchase the Exhibitor Marketing Video a-la-carte.

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IBS TV
IBStv Sponsorship & Spots

IBStv broadcasts exciting content throughout the LVCC, each day of the Show. As the IBStv sponsor, your brand will be seen by thousands of attendees! Alternatively, you can simply purchase an IBStv Spot a-la-carte.

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Interested In A Sponsorship Opportunity? Contact Us!

Lynn Margiotta
VP, Sponsorship & Advertising Sales
Custom Packages for IBS and Production Builders Executive Club
Exhibiting Companies: #, A-F, and Key Accounts
P: (202) 266-8685
M: (202) 253-7143
[email protected]


Don Berey 
Senior Manager, Sponsorship Sales
Young Pro Party, The Building Zone, Remodeling Central, 55+ Central, Design Central
Exhibiting Companies:  G-O
P: (202) 266-8208
M: (617) 780-5730
[email protected]


Michael Sutton 
Manager, Business Development
Video Production Needs, Custom Building Central
Exhibiting Companies: P-Z
P: (202) 266-8690
M: (240) 426-3994
[email protected]

Robin Habberley
Director, Business Development
Sales Central, Multifamily Central, The Nationals Awards, Craft Building Zone
P: (202) 266-8051
M: (202) 615-3909
[email protected]



Brian Rosenthal
Manager, Marketing Operations
New Product Zone and Sponsorship Operations
P: (202) 266-8188
[email protected]
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